SMM

Social media marketing is the process in which we promote our website or business by the use of social media.we have lots of social media such as Facebook, YouTube,twitter, Google +, LinkedIn and many more.These social media is the best source to increase the audience. because everyone know about the they access these media daily basis.Social media marketing effective Social Media strategy for your business, with a focus on social trending media

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What Is Digital Marketing

Digital marketing is a term for all of your online marketing promotion . Many Business take benefit by digital channels such as Google , social media, email, and many more to connect with their customers.

People much spend their time on online basis.In now days they do every activities online basis.

Digital marketing is all about to promote business online .Digital marketer has main work to place the business in top rank. They do some tricks for this.

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SEO

Seo is the key concepts used within the field of SEO and equips marketing professionals with the technical know how, understanding and insight to build and maintain an effective seo

 strategy.

You will learn about the range of specialist tools that are available to help common search

engines find, view and rate websites. With this in mind, you will learn about onpage

optimisation techniques and understand the process of effective keyword research and selection.

You will understand the importance of content updates and will learn about applying appropriate

meta tags in order to drive site optimisation. Students will understand the concept of ranking and

be able to perform a range of offpage

optimisation activities to improve your site ranking and

positioning, such as link building.

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PPC

The Pay Per Click module demonstrates how to implement and manage search advertising
campaigns. Lectures will cover the key concepts and terminology used within the field of PPC
and will equip you with the technical understanding and skills to build and maintain an effective
PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the mechanics
of how PPC systems function. Students will develop advanced keyword research and selection
skills and learn how to apply these to Adwords campaigns.
You will be able to analyse current Search Marketing activity and target your campaign to key
audience groups in order to enhance and improve click through rates. You will recognise the
features of strong ad copy, and develop your skills in writing compelling ads.

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