Tuesday 20 June 2017

SEO


search engine optimization

Seo is the key concepts used within the field of SEO and equips marketing professionals with the technical know how, understanding and insight to build and maintain an effective seo
 strategy.
You will learn about the range of specialist tools that are available to help common search
engines find, view and rate websites. With this in mind, you will learn about onpage
optimisation techniques and understand the process of effective keyword research and selection.
You will understand the importance of content updates and will learn about applying appropriate
meta tags in order to drive site optimisation. Students will understand the concept of ranking and
be able to perform a range of offpage
optimisation activities to improve your site ranking and
positioning, such as link building.

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